We help companies create DIFFERENTIATION for their products & services, enabling them to sell more, at a premium price.
ANY product or service can be differentiated in a meaningful way, creating additional value for your clients & customers.
The difference must be relevant and create additional meaning and value for the key decision-maker.
In a solution-rich economy, differentiation drives purchase decisions more than any other factor.
Different doesn't mean unique. Differentiation is meaningful in relevance to other buyer options.
Implementing The Differentiation Strategy explicitly and systematically is the most effective way to take your company to the next level.